Chicanery is never just a mere act of manipulation. It goes beyond the ordinary speech, involving the soul. When someone resorts to chicanery, what they say metamorphose into a complex performance of persuasion and fraud. It is a dark craft, controlling emotions through cleverly designed dialogue. But bear in mind, including chicanery into one's speech carries ramifications. So employ artistry and wit tactfully, without stooping to chicanery, and let what you say capture hearts in an sincere and inspiring manner.

What exactly did Charles Chuckold McGill mean by this